X

Lime is opening a physical store in Santa Monica

The "lifestyle brand store" will hold events and focus on customer engagement.

Abrar Al-Heeti Technology Reporter
Abrar Al-Heeti is a technology reporter for CNET, with an interest in phones, streaming, internet trends, entertainment, pop culture and digital accessibility. She's also worked for CNET's video, culture and news teams. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET analyzing tech trends while also writing news, reviews and commentaries across mobile, streaming and online culture. Credentials
  • Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
Abrar Al-Heeti
limebike-scooter-fixed

Lime is seeking a manager for a "lifestyle brand store" in Santa Monica. 

Sean Hollister/CNET

Lime plans to open a brick-and-mortar "lifestyle brand store" in Santa Monica, California, according to a job listing on the bike and scooter company's website.

The listing seeks a retail store manager "to manage the day-to-day functions" of the store. That person's responsibilities will include "all aspects of daily operations, monitoring inventory levels, and employee recruiting and onboarding." The fact that inventory is mentioned could mean the store will rent out scooters.

The location will focus largely on brand experience and customer engagement, the listing says. The store manager will oversee store staff and event programming.   

The news was earlier reported by TechCrunch and spotted by Twitter users Nathan Pope and Alex Heath of Cheddar.

Glassdoor, which shows that the listing has been up for more than 30 days, estimates a salary of between $41,000 and $74,000. 

"In the coming year, Lime will be opening brick and mortar storefronts in major US and international markets, starting with Santa Monica, California," said Lime spokeswoman Mary Caroline Pruitt. "Locations will place heavy importance on community engagement, rider education, and brand experience."

First published Oct. 22 at 2:19 p.m. PT.
Update, 3:25 p.m.: Adds comment from Lime.

Cambridge Analytica: Everything you need to know about Facebook's data mining scandal.

iHate: CNET looks at how intolerance is taking over the internet.