PROVIDENCE, R.I. (AP) - Rhode Island officials say the state’s new “Fun-Sized” tourism campaign is working to the tune of $1.9 million in hotel bookings.
The Providence Journal reports the state’s Commerce Corporation says the campaign has led to more than 6,000 hotel bookings since it launched in November, as well as more than 4,000 flights to the state.
Commerce Corporation Chief Marketing Officer Lara Salamano says the campaign could have added $11 million to the state economy based on visitor’s spending.
The campaign currently features nine short videos of people doing things around the state.
It replaced the 2016 “Cooler & Warmer” tourism campaign that ended up a disaster after it was revealed that the effort included footage from Reykjavik, Iceland.
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Information from: The Providence Journal, http://www.providencejournal.com
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