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Can Vegas fans build a healthy relationship with the Golden Knights?
Vegas Golden Knights fans cheer at Toshiba Plaza outside T-Mobile Arena before Game 1 of the 2018 NHL Stanley Cup Final between the Golden Knights and the Washington Capitals on May 28, 2018 in Las Vegas, Nevada. The Golden Knights defeated the Capitals 6-4, the sole game they would win of the Final. Ethan Miller/Getty Images

Can Vegas fans build a healthy relationship with the Golden Knights?

The dream season, the one that brought the Vegas Golden Knights three wins from the unfathomable, ended right around 11 o’clock Eastern Time Thursday night, when they fell to the Washington Capitals, 4-3.

Yet, despite the fact that Vegas came up short, you’d be hard-pressed to find many Golden Knights fans who were crushed, who were doing the “surrender cobra” or otherwise letting the outcome ruin their night.

Quite the contrary, actually. Game 5 still featured the kind of deliriously unhinged party atmosphere that made Golden Knights games must-see TV all season long. The fans were loud, they were into the game and they wanted their team to win — but most of all they were happy. Now the question is, what happens when the party is over, when the music stops?

The biggest challenge for the Golden Knights moving forward will be building a fan base that has a healthy relationship with the team. As we’ve seen with plenty of other teams, especially prominent ones, that’s often easier said than done.

Vegas does have a few things going for it, though. The Golden Knights had a wildly successful first season, one that was completely unexpected and may take the sting out of the growing pains that are likely to come. The argument that sky-high expectations will poison the well with local fans doesn’t hold water, at least to me.

A team being good immediately generates excitement. Had the Golden Knights stumbled to some sort of moribund record — say, 15-60-7, something many believed was reasonable before the season — eventually the losing would have taken its toll. The novelty would have worn off, if not for tourists excited to finally see live pro sports in Vegas, then at least for the local fans.

But winning? Winning the way Vegas did means that local fans know it is possible. They have a taste. They know what it’s like to get ever-so-close to the top of the mountain. That could be a double-edged sword, to be sure — if Vegas struggles mightily for a few years, people will get frustrated — but winning is always better than losing.

Managing fan expectations will be crucial. No one, including any pre-existing die-hard hockey fans in Vegas, thought the Golden Knights would be any good. Their roster, when stacked up against the rest of the league, doesn’t truly hold up, man for man. They are a franchise that stockpiled draft picks and cap space and almost certainly expected to deal off assets at the trade deadline.

Clearly outlining a plan for fans, explaining that the goal is to build a long-term winner, and being blunt and honest about the process will be important. George McPhee’s task will be to try and build a long-term winner, not quite from the ground up, but close — and do so without completely cratering the on-ice product.

While it will be challenging to manage expectations in an era where social media has warped perspective on matters both serious and trivial, whether they be sports-centric or not, the fact that the Golden Knights are one of only two pro teams until the Raiders arrive, something that seems like it might not happen until 2020, should help them. The WNBA’s Las Vegas Aces are in the midst of their first season after relocating from San Antonio, and that could help generate more excitement for pro sports in town.

It stands to reason that the honeymoon phase might last longer than it otherwise would. That means that the Golden Knights have a few extra precious years to build a committed fan base — crucial, because we all know that once the NFL rolls into town, the dynamic will change dramatically.


Jerry Lai-USA TODAY Sports

Another variable that will be interesting to follow is Las Vegas’ status as the country’s pre-eminent tourist destination, not to mention a place where the permanent population is mostly transplants. One wonders how the Golden Knights’ season ticket base will look in a few years, and whether the atmosphere in the arena will stay the same if corporate interests gobble up a good chunk of real estate inside T-Mobile Arena.

Furthermore, will the team be able to keep opposing fans from taking over the arena? As long as it’s full, things will be good from a business sense, but in terms of creating a truly lasting fan base, one would think that the franchise will want its own fans in the majority of seats.

Game 5 of the Stanley Cup Final saw this situation play out, and dramatically so, as Capitals red filled the building. It was very visible on television, with plenty of D.C. fans seemingly having made the trip to see their team clinch its first-ever title.

The best way to keep opposing fans out is to win so much that locals keep snapping up tickets, but even that seems like it won’t be enough. A good team, plus the tourist curiosity factor, might mean that the building sells out regularly, but is always sort of a mishmash of sports fans, hockey fans, opposing fans and Golden Knights fans. Oh, and people with action on the game who want to feel their nerves jangle in person.

Ultimately, the biggest goal for the Golden Knights should be to avoid ending up with the kind of toxic fan-team relationship that befalls many of the country’s most prestigious franchises, from the Pittsburgh Steelers to the Dallas Cowboys to the New York Yankees and so on. They must also do this while retaining their status as a prominent entertainment option in a city with almost unlimited competition in that department.

Winning, more than anything else, will do the most to foster that kind of goodwill, but keeping the experience fun, unique, something that fans don’t get anywhere else, something that isn’t replicated in a league that sometimes prides itself too much on tradition and staid behavior — that will also be essential.

Whether or not the Golden Knights can pull it off now becomes the great mystery. My guess is that they will, because the appetite for sports in this country is insatiable, and they already made plenty of lifelong fans with their electrifying run to the brink of history. Managing to avoid a major downturn, and perhaps snagging a superstar-level talent, be it in the draft or in free agency, would be a major boost.

Still, check back in five years or so, when it’s very possible Vegas won’t have made it anywhere near as far as they did this season, and we’ll see what the relationship between the Golden Knights and their fans looks like after the party is over and the music has stopped.

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