Roku launches new ad tool to compare linear and streaming audiences
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Roku has been getting more serious about its ad business, and today it’s launching a new tool designed to make advertisers comfortable with moving their spending over from traditional TV. Alison Levin, Roku’s vice president of ad sales and strategRoku launches new ad tool to compare linear and streaming audiences
Roku has been getting more serious about its ad business, and today it’s launching a new tool designed to make advertisers comfortable with moving their spending over from traditional TV. Alison Levin, Roku’s vice president of ad sales and strategy, pointed to data from Magna Global estimating that while over-the-top viewing accounts for 29 percent […] Read more