Neon-Clad Ballet Dancers Take the Streets of Hong Kong by Storm in Celebration of their 40th Year
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In a new brand video from the Hong Kong Ballet, swarms of brightly dressed ballet dancers demonstrate traditional techniques in a contemporary urban environment. The 40-year-old dance company underwent a dramatic rebrand in 2018 courtesy of Washington, D.C. bNeon-Clad Ballet Dancers Take the Streets of Hong Kong by Storm in Celebration of their 40th Year
In a new brand video from the Hong Kong Ballet, swarms of brightly dressed ballet dancers demonstrate traditional techniques in a contemporary urban environment. The 40-year-old dance company underwent a dramatic rebrand in 2018 courtesy of Washington, D.C. based-agency Design Army, and the recent video builds on their new identity. Sporting a mix of classic tutus alongside contemporary sportswear, the dancers pas de deux across basketball courts and stroll en pointe through crosswalks to the remixed tune of Maurice Ravel’s Boléro. More Read more