Swizz Beatz Launches Bally x Shok-1 Capsule Collection
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Following on the heels of the successful Ricardo Cavolo x Swizz Bally collection collaboration, the global entrepreneur has tapped London-based Street artist SHOK-1 to create a limited-edition capsule collection featuring the Swizz Beatz’s best-known pieceSwizz Beatz Launches Bally x Shok-1 Capsule Collection
Following on the heels of the successful Ricardo Cavolo x Swizz Bally collection collaboration, the global entrepreneur has tapped London-based Street artist SHOK-1 to create a limited-edition capsule collection featuring the Swizz Beatz’s best-known pieces on RTW and Accessories, as per the Bally website. “Swizz Beatz aka Kasseem Dean founded the Dean collection in 2014, a collection of the art patron’s personal collection but also as a ‘discovery zone’ for those who appreciate art from the established art greats to the up-and-coming talents. In 2017, Dean brought the concept to Bally to reignite the brand’s long-standing history of collaborating with artists. Growing up in hip hop’s golden era in the 1980s, Dean and his fellow music lovers worshipped the 167-plus year-old Swiss brand, especially for its fly sneakers,” states the website. As per the website, while Dean and collaborators like rapper DMX and Ruff Ryder records were growing up in the music scene of the Bronx, they gravitated toward European luxury brands such as Bally, which weren’t exactly being aimed at the urban music scene. Simultaneously, artist SHOK-1 was at the forefront of the Street art movement in his native London, becoming one of the first Europeans to co-opt the movement that was in full force in the States. Dean, fascinated with SHOK-1’s signature wall paintings, naturally thought the artist would be a great collaborator. The notoriously camera-shy SHOK-1 (comes with the territory as a spray-painting Street artist) pioneered the craft with a difficult subject matter — X-rays. Having first received a degree in Applied Chemistry, the artist’s work is part-art and part-science. The effect of the technically difficult to execute paintings have created a world of dark beauties with a delicate finesse that gained the risk-taking artist critical acclaim for the last 30 years.“Highlighting a trio of SHOK-1’s most famous artworks – the ‘fly’, the ‘funk’ and ‘the consumer’ – the collection blends Bally’s expertise in luxury sportswear, Swizz Beatz’s musical influence and clashed it with SHOK-1’s X-ray art. The result is a capsule collection that reimagines some of Bally’s iconic pieces as subversive pieces of art,” states the website. Celebrating the collection, the Swizz Beatz presents Bally x SHOK-1 capsule was launched in Tokyo with an event that brought fashion, street art, and music together. The guests present for the event included Bally CEO Frederic de Narp, Swizz Beatz, SHOK-1, tennis star Naomi Osaka, Caro Daur, Mimi Xu, Linda Tol, Shini Park, and many others.Click on the slideshow for a sneak peek at the launch https://www.blouinartinfo.com/ Founder: Louise Blouin Read more