Chris Hemsworth Launches TAG Heuer “Museum in Motion Exhibition”
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TAG Heuer highlighted timepieces from the Carrera line at the “Museum in Motion Exhibition” in Sydney, unveiled by Chris Hemsworth.With multiple partnerships with Formula 1 companies over the years, TAG Heuer is no stranger to motorsport. This relationshiChris Hemsworth Launches TAG Heuer “Museum in Motion Exhibition”
TAG Heuer highlighted timepieces from the Carrera line at the “Museum in Motion Exhibition” in Sydney, unveiled by Chris Hemsworth.With multiple partnerships with Formula 1 companies over the years, TAG Heuer is no stranger to motorsport. This relationship spanning decades was made clear during the unveiling of the “Museum in Motion Exhibition” in Sydney, Australia. On hand to lend star power to the exhibition’s launch was actor Chris Hemsworth who joined the brand as one of its ambassadors in 2015.The exhibition focuses on selected timepieces from the TAG Heuer Museum located in the Swiss city of La Chaux-de-Fonds and also watches from collectors. Added to these timepieces are several of the latest offerings from TAG Heuer that showcase the brand’s relationship to motorsport. The main focus of the exhibition is the 55th year anniversary of TAG Heuer Carrera collection. The collection derives its name from “Carrera Panamericana” race and has become a key offering from the company since its debut in 1963.Among the timepieces was the first Heuer Carrera that was designed by Jack Heuer and targeted at drivers and alongside it was the Heuer Carrera Dato Compax Calibre Valjoux 723 chronograph. At the event, which was held in the Museum of Contemporary Art, Hemsworth also showed off a unique TAG Heuer Carrera watch. The timepiece was auctioned and the $35,000 raised was donated to the Australian Childhood Foundation. The exhibition is currently open at the TAG Heuer Sydney Flagship Boutique.Click on the slideshow to check out the event.http://www.blouinartinfo.comFounder Louise Blouin Read more