Henry Cavill Fronts Hugo Boss’ New Eyewear Collection
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Hugo Boss has been sharpening it focus on its eyewear collection and has roped in actor Henry Cavill to front a new lineup.Luxury fashion house, Hugo Boss has created a new range of eyewear this year which is being marketed under the tag “Sharpen your focusHenry Cavill Fronts Hugo Boss’ New Eyewear Collection
Hugo Boss has been sharpening it focus on its eyewear collection and has roped in actor Henry Cavill to front a new lineup.Luxury fashion house, Hugo Boss has created a new range of eyewear this year which is being marketed under the tag “Sharpen your focus.” The Germany based house decided to get actor Henry Cavill to front the lineup of eyewear, as it matched his focus and dedication that went into playing characters such as Superman. The British actor who has donned the iconic suit for several Superman focused movies, most recently starred in «Mission impossible: Fallout» which earned him rave reviews.As the brand ambassador for the eyewear campaign, Henry Cavill was portrayed in several situations as he wore select eyeglasses from the lineup. The main campaign saw Paul Wetherell as director and he captured Cavill as he wore the “Silver Round Metal Sunglasses,” which features a striking dual bridge. The piece follows the classic lines that Hugo Boss prefers to use in its eyewear, and has a light weight design which makes it ideal for everyday use. With modern lines and materials used in the build, the sunglasses feature arms made from aluminum covered on the inner side with a layer of cork which provides a comfortable fit.Frames made of rubber and acetate are also used in the sunglasses giving them a cutting edge vibe. The company also noted that “Cavill perfectly embodied the inspiration behind the lineup, and was focused, determined to overcome obstacles and brought the same approach to new roles”.Click on the slideshow to for a sneak peek at the collection.http://www.blouinartinfo.comFounder: Louise Blouin Read more