Nuts & Bolts: Inside a Democratic campaign—The rule of threes
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It’s another Saturday, so for those who tune in, welcome to a diary discussing the Nuts & Bolts of a Democratic Campaign. If you’ve missed out, you can catch up anytime: Just visit our group or follow Nuts & Bolts Guide. Every week I try to tacNuts & Bolts: Inside a Democratic campaign—The rule of threes
It’s another Saturday, so for those who tune in, welcome to a diary discussing the Nuts & Bolts of a Democratic Campaign. If you’ve missed out, you can catch up anytime: Just visit our group or follow Nuts & Bolts Guide. Every week I try to tackle issues I’ve been asked about, and with the help of other campaign workers and notes, we discuss how to improve and build better campaigns. At Netroots Nation last weekend, I had time to participate in some candidate reviews and conversations with media about effective campaigning. Sitting with staff for a campaign and a reporter, we discussed different ways in which candidates can engage voters and work to win elections. At a certain point, I mentioned that one of the most effective strategies for reaching voters I had ever come across came from, well, a Republican. There were a few laughs, and I said: I’ve never seen an easier-to-understand methodology for reaching voters than Bob Dole’s rule of threes. Let me stop you before you say, Hey! Wait! We are trying to elect progressive Democratic candidates! Don’t worry. The rule of threes has nothing at all to do with policies and positions, and is completely adaptable to almost any electoral race, from nonpartisan to one being run by the most progressive Democratic candidate imaginable. So this week, I’m going to offer you a breakdown of the rule of threes in issue messaging—a strategy that for years has been drilled into the heads of conservative candidates—and why Democratic candidates might see value in adopting the approach. Read more