Five ways to make the MLB All-Star Game more interesting
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Major League Baseball’s All-Star Game has long been an annual rite of summer. That reality is reflected in its oft-used nickname, the Midsummer Classic. Television ratings suggest that the game is losing steam and is in need of a jolt of excitement, freshneFive ways to make the MLB All-Star Game more interesting
Major League Baseball’s All-Star Game has long been an annual rite of summer. That reality is reflected in its oft-used nickname, the Midsummer Classic. Television ratings suggest that the game is losing steam and is in need of a jolt of excitement, freshness or both. Last year’s game averaged a mere 8.69 million viewers and a 5.2 household rating, which was down from 2017’s 9.28 million and 5.5. Nielsen has been keeping track of the game’s ratings and viewership for 52 years, and 2018’s contest was the all-time lowest in both categories. Even more alarming was the fact that fans were either tuning out of, or never tuning in at all, to a game that had plenty of excitement, home runs and spectacular performances from young stars. This is no doubt due in part to cord-cutting, which continues to hurt traditional television ratings numbers, but it also speaks to baseball’s relative inability to capture the attention of younger fans. The median age of viewers last year was 56.4, nearly two years older than 2016’s Read more