TAG Heuer Announces Formula E Driver Jean-Éric Vergne as Brand Ambassador
newsdepo.com
As a founding partner and Official Timekeeper of the ABB FIA Formula E Championship, TAG Heuer is proud of its ties to the exciting and innovative automobile sport since 2014. In a move to deepen its ties with the championship, TAG Heuer recently announced thTAG Heuer Announces Formula E Driver Jean-Éric Vergne as Brand Ambassador
As a founding partner and Official Timekeeper of the ABB FIA Formula E Championship, TAG Heuer is proud of its ties to the exciting and innovative automobile sport since 2014. In a move to deepen its ties with the championship, TAG Heuer recently announced that one of its most talented drivers, Jean- Eric Vergne has been brought on board as a brand ambassador. In a press release to mark the announcement, TAG Heuer described the “E” in the Formula E-sport as standing for “electric, energy, environment, engineering, and entertainment.” With the motorsport restricted to using electric-powered cars there is no smell of exhaust or gasoline on the race tracks and as a result, the air is clean and pure while the competition is top notch. The innovation and excitement that is widespread in the Formula E series also provide a “perfect illustration of TAG Heuer’s #DontCrackUnderPressure motto.”The French racing driver Jean-Eric Vergne has competed in the ABB FIA Formula E Championship since the inaugural series was held in 2014. Additionally, Vergne is currently the defending Formula E Champion having won during the 2017-2018 season and will be seen this year fending off eager competitors.Minna Philipson, VP Brand & Communication TAG Heuer, says that the brand “was excited to welcome Jean-Eric Vergne who embodies our #DontCrackUnderPressure spirit and avant-garde values.” In a statement, Vergne says, “It’s an honor and a joy to be part of the TAG Heuer family, and I have always been attracted to their involvement in motor racing, their performances, and their strong ambition.”Click on the slideshow to check images pertaining to the partnership.http://www.blouinartinfo.comFounder: Louise Blouin Read more