Jockey Unveils the New Chapter of “ShowEm” Campaign with Pro Golfer Bubba Watson and His Wife
newsdepo.com
Jockey International, Inc. (Jockey), a 143-year-old brand recognized around the world for its premium underwear and apparel, recently announced the next chapter of its inspiring brand campaign «Show 'Em What's Underneath, Show 'Em Your Jockey,” througJockey Unveils the New Chapter of “ShowEm” Campaign with Pro Golfer Bubba Watson and His Wife
Jockey International, Inc. (Jockey), a 143-year-old brand recognized around the world for its premium underwear and apparel, recently announced the next chapter of its inspiring brand campaign «Show 'Em What's Underneath, Show 'Em Your Jockey,” through an official release. The latest heroes to be featured are professional golfer Bubba Watson and his wife, former WNBA player, Angie, who show the strength of family in building a life where love and commitment to each other comes first.The campaign introduces the golfer and Angie flaunting Jockey product with Caleb and Dakota in an intimate video demonstrating what's underneath, both literally as well as figuratively. The new chapter celebrates daily heroes who symbolize the spirit and values associated with Jockey and the features that make all of them unique in their own way. Some of these characteristics are purpose, perseverance, faith, courage, hope, family, and resilience.The campaign has been conceptualized by marketing partner Pure Growth Consulting, and will be supported with a vigorous digital and social media presence.“Known as one of the longest drivers in golf, Bubba is a two-time Masters champion and 12-time winner on the PGA Tour. With two adopted children, Caleb and Dakota, Bubba and Angie consider family to be their greatest achievement. As Angie suffered from a medical condition that prevented her from having children naturally, the Watsons turned to adoption to grow their family. The adoption process was more difficult than expected but after being turned down three times, Bubba and Angie adopted their son, Caleb, just a week before Bubba won the Masters tournament in 2012. Two years later, they welcomed a daughter, Dakota, into their family, also by adoption. After overcoming their challenges in building a family, they are sharing their ups and downs of their personal journey to encourage anyone who may be experiencing similar trials,” says the release.»Bubba and Angie were a natural choice for the ShowEm campaign since their commitment to family is in perfect alignment with Jockey's core values,« said Mark Fedyk, President and Chief Operating Officer at Jockey, as per the release. »We're proud to be able to share Bubba and Angie's uplifting story to shed light on the importance of family,” he added.«It's amazing to have the opportunity to partner with a company like Jockey and use the ShowEm campaign to inspire and provide support to other families that have thought about or have begun the adoption process,» said Bubba Watson, as per the release.Click on the slideshow for a sneak peek at the campaign. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more