Acorn Entertainment Expands with the Addition of Fashion Brands, Jay Godfrey and Go FO
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Acorn Entertainment (AE) recently announced through an official release that it has expanded its client base to include fashion brands following the addition of New York celebrity designer Jay Godfrey and Go FO, a faux fur collaboration between outwear makerAcorn Entertainment Expands with the Addition of Fashion Brands, Jay Godfrey and Go FO
Acorn Entertainment (AE) recently announced through an official release that it has expanded its client base to include fashion brands following the addition of New York celebrity designer Jay Godfrey and Go FO, a faux fur collaboration between outwear maker Damiani and Playboy, to its roster of brands and celebrity talent looking to expand their presence in China.According to the release, AE provides a full set of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their monetization ratios from social media engagement. AE's goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce.«China's rapidly growing middle class embraces Western fashion and we see a lot of opportunity to build brand value for both Jay Godfrey and Go FO in China. Jay Godfrey has already been active in the Chinese market over the years and we can see how his design aesthetic inspired by the chic New York woman, and worn by celebrities like Taylor Swift, Kim Kardashian, and Holland Roden, will appeal to young women in urban areas. We expect Go FO will appeal to this same demographic, where cruelty-free faux fur is increasingly being viewed as a chic alternative fashion,» said Brittany Li, head of Client Acquisition at Acorn Entertainment, according to the release.As per the release, Lisa Damiani notes: «Go FO's inspiration arises from a 65-year-old history of PLAYBOY being one of the most iconic brands in the world, including in China. Damiani NY's Go FO collection was born from the belief that treating animals with care and respect is an integral part of our world and future. It's a new age of fashion, a new era – and FO is the future. Go FO.»According to the release, Jacob A. Fisch, CEO and President of Acorn International, the parent company of Acorn Entertainment noted, «We continue to build out our Influencer Management Division with the addition of two exciting new fashion clients. We look forward to working with them to increase monetization from social media engagement in China.»Click on the slideshow for a sneak peek at the Jay Godfrey and Go FO Designs https://www.blouinartinfo.com/ Founder: Louise Blouin Read more