Tommy Hilfiger Announces Zendaya as Newest Brand Ambassador
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Tommy Hilfiger, recently announced that actress Zendaya, who recently starred in the blockbusters “Spider-Man: Homecoming” and “The Greatest Showman,” will be the new global Tommy Hilfiger women’s ambassador and will appear in the brand’s global iTommy Hilfiger Announces Zendaya as Newest Brand Ambassador
Tommy Hilfiger, recently announced that actress Zendaya, who recently starred in the blockbusters “Spider-Man: Homecoming” and “The Greatest Showman,” will be the new global Tommy Hilfiger women’s ambassador and will appear in the brand’s global integrated campaign beginning in spring 2019.Zendaya will collaborate with the American designer to create a Tommy X Zendaya capsule collection that will bring her unique and confident sense of style to fans around the world, as per the Business Wire release.According to the release, the partnership celebrates Tommy Hilfiger’s continued vision to collaborate with icons who share the brand’s spirit and values of breaking conventions and celebrating diversity. “I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Tommy Hilfiger. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”“Fashion is more than just wearing cool clothes,” said Zendaya. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”“The brand heritage of Tommy Hilfiger is closely linked to collaborating with pop culture icons from the worlds of fashion, music, art, and entertainment. In the ‘90s, Tommy Hilfiger was one of the first designers to blend fashion and celebrity. He became a pioneer in the industry by dressing young artists such as Aaliyah, Mark Ronson, and Usher, and featuring musicians such as David Bowie and Beyonce in his advertising campaigns. “More recently, he collaborated with international supermodel Gigi Hadid, designing four capsule collections, and he has been partnering with four-time Formula One World Champion, Lewis Hamilton, for a Fall 2018 TommyXLewis collaborative collection,” states the release.According to the release, with a brand portfolio that includes Tommy Hilfiger and Tommy Jeans, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear and accessories.Click on the slideshow for a sneak peek at the collection https://www.blouinartinfo.com/ Founder: Louise Blouin Read more