Corum Introduces its Most Daring Collection Yet – La Grande Vie
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Swiss watchmaker Corum recently launched its most daring collection yet, La Grande Vie. La Grande Vie, a new collection of watches by Swiss watchmaker Montres Corum Sarl, commonly referred to as Corum, is an offering for those whose wristwear tastes areCorum Introduces its Most Daring Collection Yet – La Grande Vie
Swiss watchmaker Corum recently launched its most daring collection yet, La Grande Vie. La Grande Vie, a new collection of watches by Swiss watchmaker Montres Corum Sarl, commonly referred to as Corum, is an offering for those whose wristwear tastes are simple and subtle. In a press release, the watchmaker says that the La Grande Vie collection “aces the mastery of the classic and timeless codes of traditional watchmaking.” Corum is notable among watch brands for its very diverse range of families — playful oddballs like the Bubble and Coin models, the horologically avant-garde Golden Bridge, and the nautical-themed Admiral’s Cup among them — and now with the launch of La Grande Vie, the brand has made up for not having a simple, traditional watch for those whose wristwear tastes are a tad more subtle. “With an extremely well-considered positioning, La Grande Vie is worthy of taking the torch from Corum’s timeless collections, such as the Charge d’Affaires. Today, La Grande Vie follows its own unique path on the way to a redefined version of traditional watchmaking, also destined to leave its own mark,” says the release. According to the release, the last time we saw an entirely new line of watches at Corum, it was the early 2000s when the Bubble was introduced. La Grande Vie is an entirely different ball game as compared to the Bubble. Sleek, minimalist and utterly pared back (the brand name isn’t even on the dial), the La Grande Vie family is everything you’d expect from a classical watchmaker—slim baton indexes, dauphine hands, sunray dial. “As an everyday watch, the La Grande Vie works beautifully. It’s not too casual, neither is it overly stuffy. With the new La Grande Vie collection, Corum presents an accessible luxury watch collection with an elegant, classic design. La Grande Vie adopts all the Corum codes by considering them in the light of permanent collections and timeless pieces, making them aesthetically accessible to experienced collectors and first-time buyers.” The La Grande Vie has a rounded case with a slim bezel, long lugs, a diameter of 42 mm and a thickness of just 9.05mm. Although the case size is on the larger side, it is made of grade 2 titanium, which makes the watch extremely light. The case is equipped with scratch resistant sapphire crystal on both sides (front crystal is double AR coated). “The highlight of the collection and the most attractive incorporation are the stunning dials of the Corum La Grande Vie. The dials truly define the meaning of La Grande Vie (meaning “Great Life” in French), beautifully displayed on the bottom half of the dial in an elegant cursive font. The dials feature radiant sun-ray pattern surfaces that reflect different shades with the different angles of light.” Click on the slideshow for a sneak peek at the Corum collectionhttp://www.blouinartinfo.com Founder: Louise Blouin Read more