F1 sponsor Heineken joins Formula E as partner
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The deal, which was first discussed between the two entities in May before being concluded swiftly in mid-July, will commence in FE's upcoming 2018/19 championship. Heineken's FE presence will first be seen at the fifth season's third round in Santiago, withF1 sponsor Heineken joins Formula E as partner
The deal, which was first discussed between the two entities in May before being concluded swiftly in mid-July, will commence in FE's upcoming 2018/19 championship. Heineken's FE presence will first be seen at the fifth season's third round in Santiago, with the company having «substantial pouring, activation and access rights» at that race, as well as the events in Mexico City, Rome and New ... Keep reading Read more