Bulgari Launches 2018 Brand Campaign: Rule
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Daring innovation has always been the bedrock of Bulgari's collection and has culminated into unique jewelry pieces loved by equally exceptional women. In 2018, Bulgari celebrates these women and invites them to be larger-than-life, like the jewelry they wearBulgari Launches 2018 Brand Campaign: Rule
Daring innovation has always been the bedrock of Bulgari's collection and has culminated into unique jewelry pieces loved by equally exceptional women. In 2018, Bulgari celebrates these women and invites them to be larger-than-life, like the jewelry they wear.Starring stunning and sophisticated jetsetters Bella Hadid and Lily Aldridge, the campaign calls on women to invent their own rules for lives that are joyful, grand, and unprecedented. Apropos, Bella and Lily themselves are at the vanguard of a new class of supermodels driven by an unrivalled social-media celebrity status. Shot by visionary photographer Sølve Sundsbø, the campaign has four chapters each inspired by one of Bulgari's remarkable jewelry collections and each an encouragement for women to own their power with an incitement to rule.There are four chapters in the campaign and each is inspired by one of Bulgari's jewellery icons. Each chapter is an encouragement for women to own their power with an incitement to rule.Click on the slideshow for a sneak peek at the campaign. Read more