Aston Martin and TAG Heuer Enter into Racing Partnership
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Making a splash at the International Geneva Motor Show, TAG Heuer announced that it has been selected as an official racing partner of Aston Martin. The partnership importantly will see the Swiss watch manufacturer return to the World Endurance Championship (Aston Martin and TAG Heuer Enter into Racing Partnership
Making a splash at the International Geneva Motor Show, TAG Heuer announced that it has been selected as an official racing partner of Aston Martin. The partnership importantly will see the Swiss watch manufacturer return to the World Endurance Championship (WEC).With the partnership with luxury car company, Aston Martin in place, TAG Heuer will be featured on the Vantage GTE. As the deal was announced between the companies, it was clear that TAG Heuer is seeking to build on the rich experience that Aston Martin has in racing including having won the 24 Hours of Le Mans recently. This year, we will see TAG Heuer branding on the Vantage GTE that is scheduled to appear in the FIA World Endurance Championship, and the next race — 6 Hours of Spa-Francorchamps that is scheduled for May.Coinciding with the partnership announcement, TAG Heuer also showcased two new watches as part of a special edition. Created in collaboration with the designers of Aston Martin, the watches are the Carrera Calibre Heuer 01 and the TAG Heuer Formula 1. Lime green in tribute to the racing colors of Aston Martin is the standout feature of the Formula 1 and is also employed in the logo of the company. The Heuer 01 is sleek steel offering replete with shapes that are derived from racing models such as the Vantage GTE.For details, visit: https://www.tagheuer.com Read more