Nielsen will now measure TV audiences on Netflix
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Nielsen is hoping to make the viewership numbers for the shows airing on streaming services a little less of a mystery. The company is today announcing a new service, Nielsen Subscription Video On Demand (SVOD) Content Ratings, to measure streaming servNielsen will now measure TV audiences on Netflix
Nielsen is hoping to make the viewership numbers for the shows airing on streaming services a little less of a mystery. The company is today announcing a new service, Nielsen Subscription Video On Demand (SVOD) Content Ratings, to measure streaming services’ programs in a way that’s comparable to linear TV. That includes ratings, reaches, frequency and segmentation reporting,… Read More Read more